Search engine optimization and marketing
Search engine optimization and marketing
Every site we build ships with search engine optimization built in: the technical SEO, the on-page work, the schema, and the local signals that get a contractor found. When you want search engine marketing on top, campaigns and reporting run at SyncShepherd, the same team.
Alpha Rigging, Tacoma WA. Nearly every page indexed within weeks of launch, first page for its money term in two cities.
The problem
Why most contractor sites never rank.
The site is usually the first thing a customer sees and the last thing the business had time for.
Pages Google never indexed
A site can be live for a year with most of its pages sitting in “discovered, not indexed.” Nobody checked Search Console, so nobody knew.
One page trying to rank for everything
A single services page cannot rank for twelve services in six towns. Ranking needs a page per intent, and most sites have one.
Titles and descriptions left on default
The page title is the business name and the description is the first sentence of the footer. That is what Google shows to the person deciding whether to click.
SEO bolted on afterward
An SEO retainer sold on top of a slow, badly structured site spends the first three months fixing the site. Build it right and the retainer starts working on day one.
How it works
Five steps, in this order, every time.
You approve the design before the build starts, and nothing goes live until you have seen it on your own phone.
Research
What people actually search for around your trade and towns, what ranks today, and what Google shows above the results. This decides which pages exist.
Structure
A page per service and, where it earns it, per town. Clear URLs, an intent-led hub, and internal links that tell Google what matters.
On-page
A ranking-quality title and description on every page, schema for the business and its FAQs, images with real alt text, and copy written for the searcher, not stuffed for the robot.
Local
Google Business Profile linked and consistent with the site, name, address, and phone matching everywhere, and the map embed for the real listing.
Measure
Search Console and analytics connected before launch, every page submitted for indexing, and a check at three weeks to prove the pages are in.
Built in, not bolted on
SEO that starts as structure beats SEO that starts as a retainer.
SEO sold as an add-on
Retainer starts by fixing the site
Keywords stuffed into existing pages
One page for every service
Rankings reported without indexing checks
Ads run to pages that do not convert
SEO built into the site
Structure, speed, and schema done at build
A page per real search intent
Titles and descriptions written to rank and to be clicked
Indexing verified in Search Console, page by page
Campaigns at SyncShepherd land on pages built to convert
What you get
What comes built in.
Technical SEO
Clean URLs, fast pages, a working sitemap, canonical tags, and no duplicate pages competing with each other.
On-page SEO
A researched title and description per page, one clear H1, headings that match how people search, and alt text that describes the photo.
Schema
Business, service, FAQ, and breadcrumb structured data, emitted once and validated, so Google can show more than a blue link.
Local signals
Google Business Profile linked, NAP consistent, the real listing embedded on location pages.
Indexing proof
Every page submitted and checked in Search Console after launch. Pages that are not indexed cannot rank, so we look.
A clean handoff to marketing
When you want SEM, Google Ads, or an SEO campaign, SyncShepherd starts on a site that is already in order.
Recent work
Two of the sites this page describes.
Alpha Rigging
Rigging and machinery moving, Tacoma WA
Launched with most pages un-indexed by the old site. Structure and indexing work put nearly every page in Google and the money term on page one in two cities.
FCS Foundation Repair
Foundation repair, Dallas TX
A ranking site rebuilt without losing its positions, then extended with city pages that rank on their own.
Also from Web Design by Mark: Web design and development · Custom WordPress websites · Website care plans · Campaigns and reporting at SyncShepherd
Questions
What people ask before they start.
Get an estimate
Tell us what you want to rank for.
A real reply from Mark within one business day, and a straight answer about what the site needs before any campaign will work.